In 2010 the H.B.R. published the article Stop Trying to Delight Your Customers. The big idea was that focusing on reducing “customer effort” is a far better way to improve customer loyalty than worrying about customer satisfaction “C.S.A.T.” or net promoter score “N.P.S.”. Now this was heresy and it provoked a mass of intellectual debate […]
Archives for August 2012
How to Count
Apologies Before I start, I apologise for this post: For those of you of a six sigma nature I apologise, you might find this a bit Janet and John. For those of you of a non six sigma nature, I apologise for your six sigma brethren. They really ought to have told you this, it is quite important. In God we […]
“Are We There Yet?”… 5 Leadership Lessons From Your GPS
This is a guest post by Ofra Tessler. I have travelled a fair bit with my family these summer months and have used a few different E-maps, GPS’s, location trackers and gadgets. The traditional GPS with turn-by-turn directions is my least favorite. I went from using it extensively to ditching it completely – in favor […]
T.C. Analysis
The Big Sell Possibly the most important process improvement tool of our age, T.C. Analysis allows you to: Capture process defects in the moment Identify critical improvement opportunities Perform simultaneous analyses of cause and effect Observe worker / manager interactions Capture customer feedback Undertake instantaneous trials Rapidly develop alternatives to test mechanisms that are sub-optimal Develop […]