In 1974 TWA flight 514 was flying into Washington Dulles airport. As it came into land the air traffic controller said “cleared for approach”. The flight crew thought it meant one thing (we will guide you in) but the control tower meant something ever so slightly different (guide yourself in). It was simple miscommunication. Flight […]
Archives for 2012
Should you go to Work in Your Slippers?
How would it be if you could come and go at work just as you pleased? If nobody checked your hours, if you didn’t have to attend meetings and if the only stick you were measured by was the results you achieved? If you believe the articles the American retailer Best Buy has created that […]
Does the Small Stuff Matter?
How you set your stall out matters. Even the small things make a huge difference to what your customers think and the way they act. The design critic Donald Norman made the point beautifully in his book The Design of Everyday Things discussing domestic cookers… Are the controls and gas rings arranged like this: […]
The Multi-Tasking Fallacy
I used to make sweets in a factory for a living. We obsessed about “set up time”. The amount of time it takes to switch from one product to another. Just think about it for a second, every time we switched from making a product with nuts to one without, maybe Snickers to Mars bars […]
The Birth of the Sacred Cow
Legend has it that the tie that I wore to work this morning started life hundreds of years ago as a neck cloth that was “easily changed to minimise the soiling of a doublet.” Or, to put it in rather less grand terms, a bib. From function to fashion 400 years ago, Croatian mercenaries fighting […]
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