Slogans are big business. You can buy all sorts of motivational and inspirational posters on-line. A quick trawl of the internet will net you:
Slogans on stickers:
Even slogans on door mats:
You can buy more slogans than you can shake a stick at. A simple easy and effective way to improve business performance.
A quick question
When was the last time you changed your behaviour because you read a motivational slogan?
No, it didn’t just work because you were a four-year-old at the time (though that may well have helped). This slogan worked because:
- It was backed up with training
- It was backed up with infrastructure
- And your parents backed it up with a passion
Slogans without any back up are just slogans. Wouldn’t your money would be better placed where your mouth is? Building capability not just talking about it.
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