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What do You Give to a Man in a Desert?

17 July, 2013 by James Lawther 5 Comments

That is a very simple question

I’ll bet a simple, obvious answer has popped into your head

My answer was a bottle of water, how about yours?

What was your answer?

Does he need…

  1. A camel?
  2. A map?
  3. A tent?
  4. An oasis?
  5. A fire?
  6. Some food?
  7. An oil rig?
  8. A phone?
  9. Some sun-cream?
  10. A dune buggy?

My answer was the right answer

It is clear to me that my first answer was without doubt the right answer:

A man in a desert needs a bottle of water.

It is so obviously right that it makes all the other possible answers obviously wrong.  I am in complete agreement with myself.

But what do I know?

The closest I have ever been to a desert was the beach at Great Yarmouth.  And it was raining.

So even though technically I have never actually met a man in a desert.  I have made my mind up and discounted all the other options.

Next time I’m asked an obvious question:

Before I jump to conclusions, I will try to remember to ask first.   My first answer might just be wrong.

How about yours?

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Image by mikebaird

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Filed Under: Blog, Operations Analysis Tagged With: assumptions, customer surveys, insight, listening

About the Author

James Lawther
James Lawther

James Lawther is a middle-aged, middle manager.

To reach this highly elevated position he has worked in numerous industries, from supermarket retailing to tax collecting.  He has had several operational roles, including running the night shift in a frozen pea packing factory and carrying out operational research for a credit card company.

As you can see from his C.V. he has either a wealth of experience or is incapable of holding down a job.  If the latter is true this post isn’t worth a minute of your attention.

Unfortunately, the only way to find out is to read it and decide for yourself.

www.squawkpoint.com/

Comments

  1. Paul Hubbard says

    17 July, 2013 at 10:06 pm

    Very topical given the temperatures today.

    My inner bedouin is very deeply hidden so if the poor chap has to rely on my judgement he’s in trouble !

    However, should our combined wisdom extract this poor fellow perhaps our focus should be on what failure of process resulted in him being in this situation in the first place.

    Reply
    • James Lawther says

      18 July, 2013 at 9:00 pm

      Maybe Paul, but then who knows, maybe he wanted to be there. I live in Nottingham, there is no accounting for taste.

      Thanks very much for your comment

      James

      Reply
  2. maz iqbal says

    18 July, 2013 at 2:42 pm

    Hello James,

    Excellent. Yes, start with the customer, his context, and the job that he wants to get done. I learned this lesson the hard way in the early days of my consulting career. The instructor, through a role play, illustrated the lesson that you are sharing here.

    All the best
    maz

    Reply
  3. Adrian Swinscoe says

    20 July, 2013 at 9:53 am

    Hi James,
    Maybe it’s just me or how I am thinking this morning or, the fact, that I have spent time hanging out in the desert but when you posed the question the first thing(s) that occurred to me were:
    Why is he there?
    What does he have with him?
    What does he need?
    Where is he going?

    Adrian

    Reply
    • James Lawther says

      20 July, 2013 at 10:00 am

      You have got it all wrong Adrian, he needs a bottle of water.

      Obviously

      Reply

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