It is a big challenge, maybe the big challenge. How do you sustain change? How do you get people to do something different, to change their behaviour? Here is a model to frame the problem… There are 5 stages people have to pass through before they will change their behaviour for good: Awareness Want Know […]
Five Steps to Untold Wealth, What is Stopping You?
All commerce runs on the same principle, the exchange of value: You give customers what they want Customers give you money For the bit “giving customers what they want” Service Untitled have published a simple 5 point plan: Identify who your customers are. Find out what they want. Design sales and service processes around these […]
Emotional Sub-Optimisation
I received a flyer from an organic food company. One of their selling points is that they keep packaging to a minimum. Sounds sensible. Less waste in the environment. When you look into it though it isn’t quite that easy. According to the Advisory Committee on Packaging:– 1.5 grams of plastic extends the shelf life […]
Who Is The Problem?
Most business processes are broken. Think of the last time you bought something, could the supplier have handled it better? If the processes are that obviously flawed making them better should be fairly simple. Still, most process improvement projects fail. There is an equation that explains this: Success = Quality x Acceptance The probability of […]
No Will? No Way!
The earthquake in Haiti has lead to the cutting of red tape allowing orphans to be adopted in both Holland and the USA. They are not being forced to go through all the bureaucratic hurdles associated with visas, passports and adoption papers. I am not qualified to say if this is ethically the right thing […]