Five Steps to Untold Wealth, What is Stopping You?

All commerce runs on the same principle, the exchange of value:

  • You give customers what they want
  • Customers give you money

For the bit “giving customers what they want” Service Untitled have published a simple 5 point plan:

  1. Identify who your customers are.
  2. Find out what they want.
  3. Design sales and service processes around these wants.
  4. Train employees how to run these processes.
  5. Measure delivery and improve.

So far so good, as the Australians would say “No shit Sheila”.  But here is the question:  If it is that obvious why don’t organisations do it?

What are the agendas, motivations and beliefs that get in the way?

That is the question to answer.

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