The Pareto principle or 80:20 law tells us to focus on the big things, the key levers that make the most difference. Don’t sweat the small stuff. But according to Seth Godin, being really slick then it is all about the small stuff, the way the food is presented on the plate or the way […]
Have You Defined Your Mission?
I’ve been on a course about mission statements. Which got me wondering… does it matter? Well here are a couple of corporate mission statements for you. Where would you rather work? Dean Foods Corporation: “The Company’s primary objective is to maximize long-term stockholder value, while adhering to the laws of the jurisdictions in which it […]
Investing in Service or Brand?
Vodafone has been named the most valuable British brand in 2010. It spends millions of pounds each year sponsoring events such as London Fashion Weekend…. differentiating itself from its competitors in a commodity market. Do customers care? If you search twitter for “Vodafone” you quickly discover that customers are only worried about two things: The […]
Customer Care: How to make your customer feel like a criminal.
I was cycling through deepest Norfolk with my daughter. It was raining, hard. My daughter had started bitching. A tea shop loomed into sight, it was dry and warm and served tea, my prayers had been answered. 25 minutes later, happy and content I went to pay the bill, only to be told that they […]
Smoking Public Relations
Toyota have recently been lambasted for faulty floor mats and sticking accelerator pedals, resulting in a multi billion pound recall. Ferrari on the other hand have had ten of their super cars burst into flames and a representative told Just Auto “It is important to differentiate between what is a vehicle fire and outside factors […]
- « Previous Page
- 1
- …
- 129
- 130
- 131
- 132
- 133
- …
- 162
- Next Page »