Two quotes and a video to think about: “A failure establishes only this, that our determination to succeed was not strong enough.” Christian Nevell Bovee “Doing a thing well is often a waste of time.” Robert Byrne I suppose the trick is being clear what you regard as success. Photo by Markus Spiske on Unsplash
Five Steps to Untold Wealth, What is Stopping You?
All commerce runs on the same principle, the exchange of value: You give customers what they want Customers give you money For the bit “giving customers what they want” Service Untitled have published a simple 5 point plan: Identify who your customers are. Find out what they want. Design sales and service processes around these […]
Service, the Devil is in the Detail
The Pareto principle or 80:20 law tells us to focus on the big things, the key levers that make the most difference. Don’t sweat the small stuff. But according to Seth Godin, being really slick then it is all about the small stuff, the way the food is presented on the plate or the way […]
Have You Defined Your Mission?
I’ve been on a course about mission statements. Which got me wondering… does it matter? Well here are a couple of corporate mission statements for you. Where would you rather work? Dean Foods Corporation: “The Company’s primary objective is to maximize long-term stockholder value, while adhering to the laws of the jurisdictions in which it […]
Investing in Service or Brand?
Vodafone has been named the most valuable British brand in 2010. It spends millions of pounds each year sponsoring events such as London Fashion Weekend…. differentiating itself from its competitors in a commodity market. Do customers care? If you search twitter for “Vodafone” you quickly discover that customers are only worried about two things: The […]
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