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Ever Been Motivated by a Poster?

26 October, 2014 by James Lawther 5 Comments

Imagine you make fish fingers for a living…

Don’t laugh, it is a tough job I used to do it, I smelled awful after an 8 hour night shift cutting up blocks of frozen cod.  The icy, sleety, wind from the North Sea was a positive boon when I walked out of the plant 6 in the morning.

Productivity was never where we wanted it, costs were high, product quality was dreadful and no matter how hard we tried we could never get the products on the supermarket’s shelves when the customer wanted them.

Apart from the smell, you’d feel right at home

The problems are the same and so are the solutions. Productivity is a staff issue, if your staff are more productive then your business will be more productive.  And because productivity is a staff issue the solution is obviously more communication.  If you let your workforce know how they are doing and give them some encouragement that will solve the problem.

Nearly every fish finger factory I have walked around (or shop or call centre) uses the same approach…

It normally looks a bit like this

Quality Poster

Followed up with a some of this

Quality Results

Do the posters help?

Put yourself in the shoes (or wellies) of the man on the shop floor. What can he do to improve performance?

His reality is:

  • Blocks of frozen fish that have been left out and gone soft
  • A band saw that needs a new blade
  • A job lot of dodgy breadcrumbs that the buyer got cheap
  • A supervisor who is only worried about his cost target

And the management solution is a poster of a bunch of smug 20 year olds (who have never been anywhere near Grimsby in their lives) telling him to work harder and a graph to prove the point.

How would you feel?

Posters aren’t the solution

People need to know how they are doing, show them the numbers, but instead of the inane 20 somethings and snazzy slogans, how about publishing a list of things that have been done to improve the business.

This month we have:
  • Added a sharpener to the band saw
  • Renegotiated our supply of breadcrumbs
  • Improved timeliness of fish block delivery

Than ask for suggestions.  The man in wellies might have an idea or two to share.

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Fish Fingers

Images by Craig Sunter and 드림포유

Read another opinion

Filed Under: Blog, Employee Engagement Tagged With: communication, motivation, slogans, W. Edwards Deming

About the Author

James Lawther
James Lawther

James Lawther is a middle-aged, middle manager.

To reach this highly elevated position he has worked in numerous industries, from supermarket retailing to tax collecting.  He has had several operational roles, including running the night shift in a frozen pea packing factory and carrying out operational research for a credit card company.

As you can see from his C.V. he has either a wealth of experience or is incapable of holding down a job.  If the latter is true this post isn’t worth a minute of your attention.

Unfortunately, the only way to find out is to read it and decide for yourself.

www.squawkpoint.com/

Comments

  1. Annette Franz says

    27 October, 2014 at 3:53 am

    James,

    I agree with your point about sharing improvements and asking for suggestions.

    I just finished an article about storytelling… instead of charts and graphs and metrics and bullet points, spin a story that conveys what is expected. Stories are great teaching tools.

    Annette :-)

    Reply
  2. maz iqbal says

    7 November, 2014 at 4:36 pm

    Hello James,

    As you know I work as a management consultant. One sign that I look for when looking for an organisation that does not work well is the posters that your refer to. At best these strike me as an internal marketing/pr (brainwashing) exercise. I take it to mean that management chose not to work on the real stuff (‘the product’ in this case the work context in its totality) and settled on bullshitting / brainwashing instead.

    maz

    Reply
    • James Lawther says

      23 November, 2014 at 4:34 pm

      Interesting that you use it as a “tell” Maz, I’d not thought of that

      Reply
  3. Adrian Swinscoe says

    9 November, 2014 at 10:28 am

    Hi James,
    Some wise man, it may have been you, told me once that a manager should focus on answering one question at the end of each and every day and that is: What have you done today to make the lives of your team easier/better?

    Perhaps, that’s what the posters shoud be about.

    Adrian

    Reply
    • James Lawther says

      23 November, 2014 at 4:35 pm

      Unfortunately it wasn’t me Adrian, or if it was I just regurgitated it, but it is a powerful thought

      James

      Reply

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