The Squawk Point

Organisational Mechanics

  • Home
  • Blog
    • People
    • Data
    • Process
    • Wild Cards
    • Index
  • Podcast
  • Book

Time Please

21 February, 2012 by James Lawther 7 Comments

You have to make a big presentation, to a very senior audience, it is one of those make or break points in your career.  Here is the question?  How much time do you need? These are very busy people, and, lets be honest, you probably want to be presenting to them far more than they want to be listening to you Two handfuls of tips:

  1. Know your message. Write it down.  Everything in your presentation that isn’t aligned to your message is wasteful, reflects badly on you and drags your meeting out
  2. Be honest, how long does it really take to get that message over.  Coke manage to sell a lot of pop off the back of 30 second commercials, OK your message might be a little more complex than that but what is the minimum time you can get away with?  The bare minimum to make your point?  Work with that
  3. Plan to finish early and give yourself some wriggle room
  4. Do you really need all of those graphs and data tables?  If you are clear, really clear what the story is then the answer is no.  If they want the data you can always send it on later, but my suspicion is that they will just want you to be clear.
  5. And all of that data makes you look insecure, stick to the relevant facts and, if you must, put the data in a hand out
  6. Provide handouts before the meeting.  Provide handouts after the meeting.  Don’t – do not – provide handouts during the meeting, your audience will read them and not pay a blind bit of attention to you (this is not generally considered a good thing)
  7. Start on time, it is rude not to, if people are late you can always summarise.
  8. If you start late, finish on time, it is rude not to, and it is your own fault
  9. Structure your story so that you can “ditch” (technical term meaning omit) bits if it is going on too long.  (If you have bits that you can legitimately “ditch” then question why you put them in in the first place)
  10. Don’t be too ambitious.  If it is honestly going to take 2 hours to cover off the salient facts then you will probably loose your audience anyway

Or, to put it another way: know the point, get to the point and stick to the point.

If you do that then your presentation will take exactly the right amount of time.  Not a second more.

And remember, nobody is ever, ever, ever going to complain if they get out of a meeting early 

Timely Meetings

Read another opinion

Image by hermitosis

P.S. You have to be British and over 30 to get the image.  Imagine your children rolling in at 3am not stinking of smoke, it’s another world

Filed Under: Blog, Tools & Techniques, Wild Cards Tagged With: effective meetings, presentations

About the Author

James Lawther
James Lawther

James Lawther is a middle-aged, middle manager.

To reach this highly elevated position he has worked in numerous industries, from supermarket retailing to tax collecting.  He has had several operational roles, including running the night shift in a frozen pea packing factory and carrying out operational research for a credit card company.

As you can see from his C.V. he has either a wealth of experience or is incapable of holding down a job.  If the latter is true this post isn’t worth a minute of your attention.

Unfortunately, the only way to find out is to read it and decide for yourself.

www.squawkpoint.com/

Comments

  1. Peter says

    22 February, 2012 at 4:41 pm

    Don’t forget the 20 minutes of ‘drinking-up time’ while the bar staff cleaned up around you…

    Reply
  2. Jason Morris says

    23 February, 2012 at 7:24 pm

    Thanks James, good stuff. I sort of bombed on my last opportunity, so I think this’ll be a big help next time around.

    Reply
    • James Lawther says

      25 February, 2012 at 5:48 am

      No doubt it was their loss Jason, hope it goes better next time

      Reply
  3. Kit says

    2 March, 2012 at 7:30 am

    James, insightful as always.

    I think that the stakeholder management ahead of the meeting is equally vital. This will ensure that they are ready and switched on for the meeting in the first place; or more importantly, that they may not want a meeting.

    Reply
    • James Lawther says

      2 March, 2012 at 6:17 pm

      A very good point

      Thank you

      Reply
    • Adrian Swinscoe says

      5 March, 2012 at 7:32 pm

      I agree with Kit. I was advised when in a corporate environment is to make sure you have your decision before you get in the room and then the presentation is all about approval.

      Also, like Guy Kawasaki’s 30:20:10 rule (30mins, 20 min font size and 10 slides)…extreme discipline.

      Adrian

      Reply
      • James Lawther says

        5 March, 2012 at 8:23 pm

        Very good Adrian. I will try it out

        Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Explore

accountability assumptions beliefs best practice blame bureaucracy capability clarity command and control communication complexity continuous improvement cost saving culture customer focus data is not information decisions employee performance measures empowerment error proofing fessing up gemba human nature incentives information technology innovation key performance indicators learning management style measurement motivation performance management poor service process control purpose reinforcing behaviour service design silo management systems thinking targets teamwork test and learn trust video waste

Receive Posts by e-Mail

Get the next post delivered straight to your inbox

Creative Commons

This information from The Squawk Point is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Creative Commons Licence
Customer Experience Update

Try This:

  • Solutioneering

  • Should You Punish Mistakes?

  • Fish Bone Diagrams – Helpful or Not?

  • The Two Reasons why Your M.I. is Always Wrong

Connect

  • E-mail
  • LinkedIn
  • RSS
  • YouTube
  • Cookies
  • Contact Me

Copyright © 2025 · Enterprise Pro on Genesis Framework · WordPress · Log in