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When Apple Got It Wrong

12 June, 2010 by James Lawther Leave a Comment

Apple are widely regarded as the kings of innovation.  Whatever they touch turns to gold:

The iPhone
The iPod
iTunes
The Apple Store
The App Exchange

The list goes on and on, the iPad may well be next.

Which got me wondering, have Apple ever had a failure?  Have you heard of:

Apple TV, a video player
The Pippin, a games machine
The Newton, a hand-held PDA
The PowerMac G4 Cube, a cube shaped PC
The Quicktake, the world’s first digital camera.  How could they have messed that one up?

And the list goes on: The Rockr, Macintosh TV, Taligent, Macintosh Portable and best or worst of all the Lisa (named after Steve Jobs’ own daughter).

Which all goes to prove, if at first you don’t succeed try, try again.

Just try quickly.

Photo by Maria Teneva on Unsplash

Filed Under: Blog, Process Improvement Tagged With: Apple, innovation, test and learn, video

About the Author

James Lawther
James Lawther

James Lawther is a middle-aged, middle manager.

To reach this highly elevated position he has worked in numerous industries, from supermarket retailing to tax collecting.  He has had several operational roles, including running the night shift in a frozen pea packing factory and carrying out operational research for a credit card company.

As you can see from his C.V. he has either a wealth of experience or is incapable of holding down a job.  If the latter is true this post isn’t worth a minute of your attention.

Unfortunately, the only way to find out is to read it and decide for yourself.

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