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The Basics

12 January, 2014 by James Lawther 5 Comments

If you run a corner store:
  • You must open from 7 ’till 11
  • You should stock milk, bread, toothpaste…
  • And you know to you will work Sundays
If you run a fast food restaurant:
  • The food must be filling
  • The food should be tasty (enough)
  • And you know to keep the toilets clean
If you run a bank:
  • You must be polite to depositors
  • You should be sure who to lend money too
  • And you know exactly how to get it back

These are just the basics

There is nothing very clever about them.  They just have to be done right.

Are you brilliant at the basics?  Or getting distracted by something fancier?

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Filed Under: Blog, Wild Cards Tagged With: focus, purpose, service improvement

About the Author

James Lawther
James Lawther

James Lawther is a middle-aged, middle manager.

To reach this highly elevated position he has worked in numerous industries, from supermarket retailing to tax collecting.  He has had several operational roles, including running the night shift in a frozen pea packing factory and carrying out operational research for a credit card company.

As you can see from his C.V. he has either a wealth of experience or is incapable of holding down a job.  If the latter is true this post isn’t worth a minute of your attention.

Unfortunately, the only way to find out is to read it and decide for yourself.

www.squawkpoint.com/

Comments

  1. Adrian Swinscoe says

    12 January, 2014 at 2:40 pm

    James,
    Indeed, get the basics right. However, I wonder how many new CEOs and executives get carried away with ‘leaving their mark’ and forget the basics? We need to make the basics sexy all of the time and not a strategy that gets resorted to when things go wrong.

    Adrian

    Reply
    • James Lawther says

      13 January, 2014 at 6:31 am

      Absolutely

      Reply
      • Annette Franz says

        13 January, 2014 at 7:03 am

        James,

        I’m all about getting the basics right first, but I agree with Adrian – sometimes execs are so (self) absorbed in doing something that is big and wow that they forget (or intentionally) avoid doing the little things or the foundation for the big things.

        Annette :-)

        Reply
  2. maz iqbal says

    18 January, 2014 at 11:14 am

    Hello James

    I get what you are getting at and I find myself in agreement with you.

    What I find interesting is that there are people who come along and introduce something to the ‘taken for granted basics’ which shows up as useful is labelled innovative and transforms industries. Here i cannot think of a better example than intuitive finger based navigation of the iPhone. Hasn’t a great user interface became a basic (that you have to get right) for the consumer market?

    And then there is the opportunity to look at the basics and subtract. Isn’t that what the low cost airlines have done?

    All the best
    maz

    Reply
    • James Lawther says

      21 January, 2014 at 7:06 am

      I hadn’t thought of that Maz.

      I once attended a course where they preached that innovation is all about observation, then twisting what you see in a new / different direction. I guess that is exactly what you mean.

      James

      Reply

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