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12 June, 2010 by James Lawther Leave a Comment

Process improvement saves money, but it can also drive revenue.
10 companies who use their processes to create sales:

Cross selling:

1. Amazon:  Customers who bought this also bought….
2. Apple: Visit the iTunes store to download artwork

Making the next sale:

3. Your Dentist: Would you like to book your next checkup?
4. Your insurance company: You need do nothing, your cover will be automatically extended

Giving you the offer:

5. Boden: Once you are on their mailing list you will never fall off
6. Domino’s Pizza:  Dear pizza lover

Making it easy to stay, hard to leave:

7. SAP: Once integrated you will stay integrated
8. Your Bank: Can you really be bothered to risk changing all those direct debits and standing orders?

Simply giving you what you need:

9. John Lewis: “Never knowingly undersold”, masters of the refund
10. McDonald’s: Absolute consistency

Could you use your processes to make your customers stick?

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Image by Peter Nijenhuis

Filed Under: Blog, Process Improvement Tagged With: Amazon, best practice, customer focus, Domino's Pizza, good service, John Lewis, marketing, McDonald's, revenue generation

About the Author

James Lawther
James Lawther

James Lawther is a middle-aged, middle manager.

To reach this highly elevated position he has worked in numerous industries, from supermarket retailing to tax collecting.  He has had several operational roles, including running the night shift in a frozen pea packing factory and carrying out operational research for a credit card company.

As you can see from his C.V. he has either a wealth of experience or is incapable of holding down a job.  If the latter is true this post isn’t worth a minute of your attention.

Unfortunately, the only way to find out is to read it and decide for yourself.

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