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Are You Susceptible to Suggestion?

20 November, 2012 by James Lawther 2 Comments

Bean Sale

How to get elected How would you like to be the next Prime Minister of the United Kingdom? One perfectly legitimate move you could take is to change your name to Adam Abbott. In the UK ballot papers are presented in alphabetical order, so with a name like that you would be at the top […]

Filed Under: Blog, Operations Analysis Tagged With: customer behaviour, default option, interactive voice response, web site design

The Problem With Technology

24 October, 2012 by James Lawther 4 Comments

Alarm Clock

I’m on holiday.  Two weeks in southwest France.  Glorious autumnal weather, misty mornings, bright sunny days and trees with leaves of every shade from burnt copper to liquid gold (very poetic if a little formulaic, sorry). Of course to get here involved a little trauma; no pain no gain.  I had to leave home at […]

Filed Under: Blog, Process Improvement Tagged With: complexity, error proofing, form follows function, graphical user interface, interactive voice response, less is more, web site design

Web Design and the Emotional Bank Account

24 March, 2012 by James Lawther 2 Comments

You’ll have heard about emotional bank accounts. You hold one with everybody you know. The account might be in credit (you make them laugh, you are always reliable, you surprise them with flowers) or the account might be overdue (you are always late, you offend, you were dishonest) It’s not wise to default A simple […]

Filed Under: Blog, Wild Cards Tagged With: communication, information technology, web site design

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