Why leave them waiting? If your customers are phoning you, texting you, mailing you and some have even gone to the lengths of visiting you and are standing there looking at you, then it is a fair bet that they want something. Rule 1 is to prioritise the work, but prioritising it isn’t enough, you can […]
4 Ways to Change Behaviour
There are 4 ways to change people’s behaviour: The first is the stick: Beat people until they do what you want. The stick works, but people hate being controlled, they will rebel — sooner or later. Repression is not a great strategy. The second is the carrot: Provide an incentive. Incentives work beautifully, until you remove […]
How to Walk in Your Customer’s Shoes
We have all been told to “walk in our customer’s shoes”. When we walk in our customer’s shoes we can understand what our customers want: What their problems are What pressures they feel What is going on in their minds And if we can really understand our customers we can: Communicate better with them Give […]
What do Your Customers Think?
Here is a lovely little video. You should watch it. All 4 minutes and 18 seconds. He gets to the point doesn’t he? And what is his point? I doesn’t matter how clever you are: If your customer doesn’t understand you, then you are wasting your time. A little usability testing goes an awfully […]
Hot Chocolate Tastes Better in an Orange Mug
That is not a random provocative statement (though I am guilty of those on occasion) it is a scientifically proven fact. Charles Spence, of the University of Oxford and Betina Piqueras-Fiszman from the Polytechnic University of Valencia have statistically validated it. They served a group of people the same hot chocolate in white mugs, cream […]