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The Elephant Problem

3 June, 2014 by James Lawther 5 Comments

Manage the numbers

We love to manage by targets and numbers.  We divide our organisations up and target managers with very specific goals:

  • Reduce waiting times
  • Increase top line
  • Minimise operational cost
  • Maximise market penetration

And off we go, convinced that our number is the most important number, striving to make it go the right way.

But organisations aren’t numbers

I can’t define you by your shoe size, nor can I define an organisation by its net promoter score (though the consultants will tell you different).  Organisations are complex, interdependent systems.  No one number can possibly tell us the whole story.

In their book The Tiger That Isn’t, Dilnot and Blastland call this the elephant problem.  It is best described in the poem by John Godfrey Saxe

The Blind Men and the Elephant: A Hindoo Fable

It was six men of Indostan
To learning much inclined,
Who went to see the Elephant
(Though all of them were blind),
That each by observation
Might satisfy his mind.

The First approached the Elephant,
And happening to fall
Against his broad and sturdy side, At once began to bawl:
“God bless me! — but the Elephant
Is very like a wall!”

The Second, feeling of the tusk,
Cried: “Ho! — what have we here
So very round and smooth and sharp?
To me ‘t is mighty clear
This wonder of an Elephant
Is very like a spear!”

The Third approached the animal,
And happening to take
The squirming trunk within his hands,
Thus boldly up and spake:
“I see,” quoth he, “the Elephant
Is very like a snake!”

The Fourth reached out his eager hand,
And felt about the knee.
“What most this wondrous beast is like
Is mighty plain,” quoth he;
“‘T is clear enough the Elephant
Is very like a tree!”

The Fifth, who chanced to touch the ear,
Said: “E’en the blindest man
Can tell what this resembles most;
Deny the fact who can,
This marvel of an Elephant
Is very like a fan!”

The Sixth no sooner had begun
About the beast to grope,
Than, seizing on the swinging tail
That fell within his scope,
“I see,” quoth he, “the Elephant
Is very like a rope!”

And so these men of Indostan
Disputed loud and long,
Each in his own opinion
Exceeding stiff and strong,
Though each was partly in the right,
And all were in the wrong.

So, oft in theologic wars
The disputants, I ween,
Rail on in utter ignorance
Of what each other mean,
And prate about an Elephant
Not one of them has seen!

Or to put it another way

If you really want to understand how your organisation is working.  Don’t obsess about individual numbers and targets…

Stand back and look at the whole thing.

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Elephant

Watch another opinion

Image by John Spooner

Filed Under: Blog, Operations Analysis Tagged With: measurement, point optimisation, silo management, SMART goals, targets

About the Author

James Lawther
James Lawther

James Lawther is a middle-aged, middle manager.

To reach this highly elevated position he has worked in numerous industries, from supermarket retailing to tax collecting.  He has had several operational roles, including running the night shift in a frozen pea packing factory and carrying out operational research for a credit card company.

As you can see from his C.V. he has either a wealth of experience or is incapable of holding down a job.  If the latter is true this post isn’t worth a minute of your attention.

Unfortunately, the only way to find out is to read it and decide for yourself.

www.squawkpoint.com/

Comments

  1. Adrian Swinscoe says

    8 June, 2014 at 8:59 am

    James,
    And yet most organisations give their people only ‘small picture’ targets and then they wonder why they don’t see the big picture.

    Adrian

    Reply
  2. James Lawther says

    9 June, 2014 at 6:41 pm

    Toe nail sized targets in many of the organisations I have seen.

    I think it is called divide and conquer

    Thanks for the comment

    James

    Reply
  3. maz iqbal says

    9 June, 2014 at 7:28 pm

    Hello James,

    Thanks for sharing this story it is one of my favourites. I invite your readers to consider the following:

    1. Life is lived in the arena it is a being-in-the-arena phenomena and what you will learn living in the arena will be of an entirely different order-quality-richness to that which you will learn standing back and looking at the bigger system. I drew attention to this in my latest post:

    http://thecustomerblog.co.uk/2014/06/09/most-important-post-i-have-written-this-year-what-does-it-really-take-to-know-your-customers/

    2. The elephant story needs updating. In the age that we live in the elephant is no longer fixed, the elephant itself is changing-morphing. That is to say life is not a thing, it is a process and as such flow/change is the rule. Especially so in the age we live in where the rate of flow/change and the scale of change has increased dramatically.

    I wish you the very best
    maz

    Reply
    • James Lawther says

      14 June, 2014 at 6:49 am

      I enjoyed the post Maz, particularly the story about the fish

      Reply
  4. Annette Franz says

    23 June, 2014 at 4:26 am

    James,

    I’ve used that parable to explain why it’s important to use journey mapping to think about the entire customer experience, not just parts and pieces of it separately. Fragmented gets you a siloed approach, which doesn’t lead to a great customer experience. So I agree with your thinking – don’t just look at bits and pieces – look at the big picture.

    Annette :-)

    Reply

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