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Do You Really Need Big Data?

19 January, 2014 by James Lawther 5 Comments

You think you need big data

  • You need to understanding all those interactions and connections
  • You need databases and decisioning tools and analysts and consultants
  • You need to know what all those patterns are telling you
  • You need the competitive advantage

After all, knowledge is power, it is obvious, isn’t it?

Maybe you could start with small data

Don’t worry about all the big data you don’t have, use all the small data you do

  1. Be clear what the problem is.  Are you too slow, too expensive, is your quality poor, do you have unhappy customers? Write down the problem.
  2. Generate theories and ideas. Is it a lack of materials?  Could it be too many hand offs?  Is it a lack of training, poor routing, one particular machine, or the office in Birmingham?   Create some hypotheses.
  3. Find some data — any data — that will confirm or deny your suspicions. You will be amazed how much you have once you start to look for it.  Find the data you need.
  4. Finally, draw together your evidence and work out what is causing the issue.  Solve the problem.

Then the real wizardry can begin…

But only if you do something about it

All the data in the world is useless if you don’t pay any attention to it.

The definition of big data? Who cares, it is what you are doing with it ~ Bill Franks

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Filed Under: Blog, Operations Analysis, Tools & Techniques Tagged With: big data, data is not information, Dilbert, information technology

About the Author

James Lawther
James Lawther

James Lawther is a middle-aged, middle manager.

To reach this highly elevated position he has worked in numerous industries, from supermarket retailing to tax collecting.  He has had several operational roles, including running the night shift in a frozen pea packing factory and carrying out operational research for a credit card company.

As you can see from his C.V. he has either a wealth of experience or is incapable of holding down a job.  If the latter is true this post isn’t worth a minute of your attention.

Unfortunately, the only way to find out is to read it and decide for yourself.

www.squawkpoint.com/

Comments

  1. Andrew Munro says

    20 January, 2014 at 11:10 am

    James, I couldn’t agree more: it’s not the size of your data but what you do with it (if anything) that counts! I’ve re-blogged this on my site: http://burningpine.wordpress.com/2014/01/20/do-you-really-need-big-data-squawkpoint-com/

    Reply
    • James Lawther says

      27 January, 2014 at 9:08 pm

      Thank you very much for doing that Andrew. I am glad you agree

      James

      Reply
  2. Mark H. Davis says

    23 January, 2014 at 9:52 pm

    “All the data in the world is useless if you don’t pay any attention to it.”

    So true, James, so true. I think about the major hair-cutting chain that I frequent (if once per month is frequent). Like most hair shops, they used to have you sign-in on a clipboard when you arrived, then they would try to serve patrons one-by-one in the order of arrival. Several months ago, they took the clipboard away. Now, you stand at the counter and wait for a stylist to notice you and come to register your name and phone number in their modern salon management software. Noticing the change, I made “small talk” about it with my stylist. What had been the benefits of the new system, I asked? Her response? It allowed the corporate office to keep better track of how many cuts each stylist performed, and how long they took. If they were slacking off or taking too long, then a “visitor” from corporate would arrive one day for a friendly chat. What a disappointment, and what a lost opportunity. I stand here today more than 2 weeks past my typical hair-cutting cycle (growing it out for the winter), and wouldn’t you think their groovy system could alert them to give me a call? I haven’t heard a peep … unless you count the regular flow of “offers” that appear in my inbox, touting 25% off of products that I will never use (mainly because I don’t use dyes – yet – perms or perfumes). I guess now I know the other reason for their “big data” system.

    Great blog. Always enjoy reading it.

    Reply
  3. Adrian Swinscoe says

    25 January, 2014 at 12:02 pm

    James,
    Einstein once said that “Information is not knowledge.” I think this is the challenge whether we have big or small data. Perhaps, as you suggest, we should start small and focus on improving our knowledge and understanding before we take on the challenge of ever more data.

    Adrian

    Reply

Trackbacks

  1. Do you really need big data? – Squawkpoint.com | Andrew Munro's Blog says:
    20 January, 2014 at 11:08 am

    […] Squawkpoint, via Nicholas […]

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