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Do Slogans Work for You?

12 March, 2013 by James Lawther 10 Comments

Slogans are big business.

You can buy all sorts of motivational and inspirational posters on-line. A quick trawl of the internet will net you:

Cute slogans:

Pride Slogan

Important slogans:

Safety Slogan

Retro slogans:

Retro Slogan

Innovative slogans:

Innovative Slogan

Slogans on stickers:

Quality

Even slogans on door mats:

Floor Mat

You can buy more slogans than you can shake a stick at.  A simple easy and effective way to improve business performance.

A quick question

When was the last time you changed your behaviour because you read a motivational slogan?

childrens badge

No, it didn’t just work because you were a four-year-old at the time (though that may well have helped).  This slogan worked because:

  • It was backed up with training
  • It was backed up with infrastructure
  • And your parents backed it up with a passion

Slogans without any back up are just slogans.  Wouldn’t your money would be better placed where your mouth is?  Building capability not just talking about it.

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Filed Under: Blog, Employee Engagement Tagged With: capability, cheap and nasty, motivation, slogans

About the Author

James Lawther
James Lawther

James Lawther is a middle-aged, middle manager.

To reach this highly elevated position he has worked in numerous industries, from supermarket retailing to tax collecting.  He has had several operational roles, including running the night shift in a frozen pea packing factory and carrying out operational research for a credit card company.

As you can see from his C.V. he has either a wealth of experience or is incapable of holding down a job.  If the latter is true this post isn’t worth a minute of your attention.

Unfortunately, the only way to find out is to read it and decide for yourself.

www.squawkpoint.com/

Comments

  1. Annette Franz Gleneicki says

    13 March, 2013 at 5:27 am

    James,

    Thanks for sharing those wonderful slogans! I’m so inspired. :-)

    You are right and make a great point: culture transformation, process improvement, change management, employee engagement, etc. … none of it is achieved with slogans, chants, or posters. Instead, it’s hard work, concerted/focused efforts (starting with hiring the right people, for example), and a desire by all involved to make the change. I could write an entire blog post on that, but I’ll keep it brief.

    Thanks!

    Annette :-)

    Reply
    • James Lawther says

      13 March, 2013 at 6:19 am

      Glad you liked the posters, they give me a warm feeling every time I see them

      James

      Reply
  2. Phil Mendelowitz says

    13 March, 2013 at 5:05 pm

    Thank you James for another great reality check. I had a H.S. football coach who loved to create a new slogan and poster for each new opponent we faced. They were corny, they were weak and they didn’t do a thing to motivate us except laugh and mask the fact he had no business being a coach since our only preparation for the game were his slogans. Repeated daily at practice until we lost, again. I’m pretty sure that’s why I grew up believing actions speak so much louder than words or pretty posters.

    Reply
  3. Nick Velissarides says

    14 March, 2013 at 9:55 am

    James

    Try these instead – as well as raising a much needed smile they somehow tend to ring much truer than the more earnest ones we’re all familiar with.

    http://www.despair.com/demotivators.html

    Reply
    • James Lawther says

      16 March, 2013 at 9:04 am

      Thanks for the link Nick, made my day

      Reply
  4. maz iqbal says

    14 March, 2013 at 12:35 pm

    Hello James

    The slogans do work for me!

    How do I tell if someone lacks self-esteem, self-worth? The person who is trying really hard to convince himself and others that he is someone, is wrathful. I look for the people that buy and display brands especially cool, high status brands. I look for the person who talks and talks.

    When I see a workplace with slogans you shared it tells me something similar. And that is how I know that there si something amiss at the very core of that business: the leaders, the management style, the culture.

    When you are great you don’t need to show that you are great. When you are customer-focussed you don’t need to talk about how customer focussed you are. Why? Because when you are great then others are talking about how great you are. When you are customer focussed then others are talking about how customer focussed you are.

    Maz

    Reply
    • James Lawther says

      16 March, 2013 at 9:05 am

      An interesting take Maz, if I say it long enough, loud enough, will somebody believe me?

      James

      Reply
  5. Adrian Swinscoe says

    16 March, 2013 at 10:45 am

    Hi James,
    Personally, I like slogans but only if they are done well and follow the Rule of Three (http://en.wikipedia.org/wiki/Rule_of_three_%28writing%29) which your last one does. Alas, too few do and therein seems to lie the problem. Not many people are willing to work hard enough to produce a slogan that actually works, sticks with, resonates with, is helpful to or remembered by those that use it.

    Adrian

    Reply
    • James Lawther says

      17 March, 2013 at 6:44 am

      Adrian. I like the rule of 3, but I am still not convinced that a slogan, by itself will do the job. A slogan that isn’t reinforced is just wall paper.

      Thanks for the link

      James

      Reply
      • Adrian Swinscoe says

        17 March, 2013 at 9:30 am

        I agree. Reinforcement and training to help implement will always help.

        Adrian

        Reply

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