The Problem with Analytics

We have become obsessed by analytics or “the application of computer technology, operational research, and statistics to solve problems in business and industry”.

Analytics uses databases and algorithms in an attempt to resolve problems.  Analytics uses infographics to present data.

The problem with analytics

This is not the same as analysis or “the process of breaking a complex topic or substance into smaller parts to gain a better understanding of it”.

Analysis uses mathematics and logic in an attempt to resolve problems.  Analysis uses graphs to present data.

Old School Graph

Analytics is new and sexy.

Analysis comes to the point.

Do you want to look clever or be clever?

Pick your weapon.

Image by GDS Infographics


  1. Good decision making is dependent on good clear data

    The way that data is presented is absolutely critical to business success

    Having a clear strategy for the deployment and representation of your Analytics is crucial

  2. I think that the way in which an idea is put over is very important.

    If the infographic wins people over then it is worth the effort of putting it together

    • James Lawther says:

      Yes, I think the way in which you communicate has to win people over, but I think clarity is crucial if you need to win them over.

      Thanks for your comments

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