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To Offshore or not Offshore?

12 April, 2010 by James Lawther 2 Comments

Call-Centre.com has carried out a survey of consumer perceptions of UK versus Offshore call centres.  The chart shows the results.  Clearly the UK consumer prefers UK call centres (hardly a surprise), but they are so much more expensive.  So should you go offshore, it is an emotive question, who should decide?

There are two issues:

1.  Can I make the service better?  Can I train and retain the right staff?  Can I provide the right systems and processes?

An Operations question, the answer is yes, you can always make it better.

2.  What will consumers think of my brand?  What is the impact on customer perception?  Will it have an impact on my business?

A Marketing question, the answer depends on your business.

So whose decision?  Your call centre is the voice of your company, as important as the colour of your logo.

It has to be a brand decision; doesn’t it?

Filed Under: Blog, Operations Analysis Tagged With: cost saving, marketing, outsourcing, silo management

About the Author

James Lawther
James Lawther

James Lawther is a middle-aged, middle manager.

To reach this highly elevated position he has worked in numerous industries, from supermarket retailing to tax collecting.  He has had several operational roles, including running the night shift in a frozen pea packing factory and carrying out operational research for a credit card company.

As you can see from his C.V. he has either a wealth of experience or is incapable of holding down a job.  If the latter is true this post isn’t worth a minute of your attention.

Unfortunately, the only way to find out is to read it and decide for yourself.

www.squawkpoint.com/

Comments

  1. Mike Bort says

    18 August, 2011 at 6:47 pm

    Not sure I agree. I think it is an operations problem, sure. How good can you make it, now make it better.

    But by the time the outsourced bill has added a 20% margin and a 20% VAT bill and still come in cheaper than doing it in house then I would be asking myself why an outsourced operation can be so much better run, and isn’t it time I got a new management team.

    That makes it a Human Capital issue, not a marketing or operations one

    Reply
    • James Lawther says

      21 August, 2011 at 8:56 pm

      Thanks for the comment Mike. I like (and take) your point.

      Reply

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