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Cameras, Pictures or Memories?

15 March, 2024 by James Lawther Leave a Comment

Photographers Customer Needs

What Does Your Customer Need? “Your customer doesn’t want a drill. He wants a hole.” You have no doubt heard that one before. Working through customer requirements is difficult, particularly when customers don’t know what they want. Do Customers Want Cameras? I found a story in an old 1990s textbook (The Leader’s Handbook). It goes […]

Filed Under: Blog, Wild Cards Tagged With: customer requirements, data is not information, gemba, Konica, Peter Scholtes, test and learn

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