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The Simple Reason People Won’t do as You Ask

27 July, 2013 by James Lawther 7 Comments

Some people just won’t follow commands.

They won’t follow directives; they hate being told to what to do.

This is a problem, particularly if you want them to behave differently, if you want that all elusive “cultural change”.

Some cultural changes are harder than others

Imagine the challenges facing Mustafa Kemal Ataturk, the man who transformed the Ottoman Empire into the modern, secular Turkey in the early 20th Century.

Rightly or wrongly, one of his many tasks was to persuade women not to wear the burka or veil.  He realised that if he simply banned it, he would only create uproar and dissent (as the French authorities have found).

His solution was far subtler than that.  He passed a law that permitted women to dress however they wished, unless they were prostitutes, who were compelled to wear the burka.

That did the trick

A simple lesson

If you are trying to change behaviour, it is wise to appeal to people’s self interest.

What is in it for me?

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Girl in Burqa

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Image by exit1979

Filed Under: Blog, Employee Engagement Tagged With: human nature, motivation, reinforcing behaviour

About the Author

James Lawther
James Lawther

James Lawther is a middle-aged, middle manager.

To reach this highly elevated position he has worked in numerous industries, from supermarket retailing to tax collecting.  He has had several operational roles, including running the night shift in a frozen pea packing factory and carrying out operational research for a credit card company.

As you can see from his C.V. he has either a wealth of experience or is incapable of holding down a job.  If the latter is true this post isn’t worth a minute of your attention.

Unfortunately, the only way to find out is to read it and decide for yourself.

www.squawkpoint.com/

Comments

  1. Annette Franz says

    27 July, 2013 at 11:01 pm

    James,

    Great story, simple lesson, excellent advice!

    Annette :-)

    Reply
  2. Adrian Swinscoe says

    28 July, 2013 at 12:20 pm

    Hi James,
    A subtle approach that works. I like it.

    Adrian

    Reply
    • James Lawther says

      3 August, 2013 at 12:06 pm

      Glad you both liked it

      Reply
  3. Cheyserr says

    29 July, 2013 at 2:52 pm

    Amazing story! If you want people to do as you say, then make your cause their own personal conviction too.

    Reply
    • James Lawther says

      30 July, 2013 at 6:01 am

      Thank you for your comment Cheyserr, glad you liked the story

      Reply
  4. dick lexmond says

    30 July, 2013 at 8:48 am

    The complete antithesis of what happens in most call centers . . . no wonder attrition and employee morale are such big issues.

    Reply
    • James Lawther says

      3 August, 2013 at 12:06 pm

      I couldn’t agree more Dick, there is nothing quite like being told what to do every minute of every day to get your back up.

      James

      Reply

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