We have all been told to “walk in our customer’s shoes”. When we walk in our customer’s shoes we can understand what our customers want: What their problems are What pressures they feel What is going on in their minds And if we can really understand our customers we can: Communicate better with them Give […]
Archives for July 2013
The Simple Reason People Won’t do as You Ask
Some people just won’t follow commands. They won’t follow directives; they hate being told to what to do. This is a problem, particularly if you want them to behave differently, if you want that all elusive “cultural change”. Some cultural changes are harder than others Imagine the challenges facing Mustafa Kemal Ataturk, the man who […]
Facebook: It is so Rewarding
We work in large organisations that ban access to social media. We have long-winded IT policies that forbid our employees from tweeting, liking, stumbling or commenting. After all we are paying these people to work, not to surf the internet catching up with their friends. But is our logic sound? Should we isolate our employees […]
The Simple Restructuring Rule
There are two big predators in the sea Sharks and Dolphins They came from very different starting points: A shark is a fish A dolphin is a mammal A shark has gills A dolphin has lungs A shark is cold-blooded A dolphin is warm-blooded A shark lays eggs A dolphin has live young Biologically they […]
What do You Give to a Man in a Desert?
That is a very simple question I’ll bet a simple, obvious answer has popped into your head My answer was a bottle of water, how about yours? What was your answer? Does he need… A camel? A map? A tent? An oasis? A fire? Some food? An oil rig? A phone? Some sun-cream? A dune […]