Here is a lovely little video. You should watch it. All 4 minutes and 18 seconds.
He gets to the point doesn’t he?
And what is his point?
I doesn’t matter how clever you are:
- You can have the best ideas
- Invest millions in research and development
- Plaster the world with advertising
If your customer doesn’t understand you, then you are wasting your time.
A little usability testing goes an awfully long way.
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