A strategy is a plan, a mechanism for getting from pont A to point B, to hit a goal. There are two ways of developing that strategy, (and two types of people the Planners and the Wingers)
Method 1: Wing It (aka The Emergent Strategy)
Keep your eye on the goal, then work out what the next best thing you can do to hit that goal is, then do that, see if it worked, have a look at the goal, then workout what the next best thing you can do to hit that goal is, then do that…. Always moving forward, always trying things
The Planners despise this approach; how can you succeed if you haven’t thought through all the options? Stood back and seen all the barriers? Worked all the angles? How can anybody be so short sighted? It’s not management, it’s abdication
Method 2: Plan it (aka The Strategic Plan)
Take a goal, divide it into objectives, work out what is mandatory, key and desirable, count all the resources, work through all the timelines, identify all the risks and issues and then plan. Create a strategy to get to the goal.
The Wingers despise this approach; the world changes, yet people slavishly follow the same plan, the strategic plan becomes the ends not the means. And do we really need all of those forms!
The Unfortunate Truth
The Wingers are right: the world is not exactly as we see it, and worst still it changes rapidly. No battle plan survives first contact with the enemy
And the Planners are right, you can foresee obstacles, you can allocate resources, you can mitigate risks. The 5P model of planning holds true (Poor Planning really does lead to Piss Poor Performance)
Success looks like working together, valuing diverse opinions and not allowing either camp to run to excess
Provided of course you can manage to be civil to one another
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Image by markusthorsen