We have become obsessed by analytics or “the application of computer technology, operational research, and statistics to solve problems in business and industry”.
Analytics uses databases and algorithms in an attempt to resolve problems. Analytics uses infographics to present data.
This is not the same as analysis or “the process of breaking a complex topic or substance into smaller parts to gain a better understanding of it”.
Analysis uses mathematics and logic in an attempt to resolve problems. Analysis uses graphs to present data.
Analytics is new and sexy.
Analysis comes to the point.
Do you want to look clever or be clever?
Pick your weapon.
Image by GDS Infographics