Facebook gets more hits than Google.
There is a social media revolution going on. I can communicate with millions using Facebook, I can Twitter to thousands and if you really need to see me, how about a bit of YouTube?
It is all about engagement and communication.
Which are, oddly, two of the biggest challenges in management:
- making sure that everybody is lined up
- singing from the same song sheet
- marching to the same drum
- excited by their work
Social media could be really, really powerful. Possibly the most significant change in a manager’s ability to communicate and engage since the invention of the telephone.
So why do many large organisations have an Internet policy that bars employees from visiting Facebook, YouTube and Twitter? Why are these sites inappropriate?
Is it that most HR / IT directors lack imagination and foresight? Or do they just know that their staff will log on when they are bored?
Instead of worrying about people wasting time on social media, how about worrying about how to use it to your advantage?
If your staff are bored, grab their attention.