Sticky

Process improvement saves money, but it can also drive revenue.
10 companies who use their processes to create sales:

Cross selling:

1. Amazon:  Customers who bought this also bought….
2. Apple: Visit the iTunes store to download artwork

Making the next sale:

3. Your Dentist: Would you like to book your next checkup?
4. Your insurance company: You need do nothing, your cover will be automatically extended

Giving you the offer:

5. Boden: Once you are on their mailing list you will never fall off
6. Domino’s Pizza:  Dear pizza lover

Making it easy to stay, hard to leave:

7. SAP: Once integrated you will stay integrated
8. Your Bank: Can you really be bothered to risk changing all those direct debits and standing orders?

Simply giving you what you need:

9. John Lewis: “Never knowingly undersold”, masters of the refund
10. McDonald’s: Absolute consistency

Could you use your processes to make your customers stick?

If you enjoyed this post click here to receive the next

sticky

Image by Peter Nijenhuis

Speak Your Mind

*