An Australian cook book, “The Pasta Bible” has a rather unique ingredient. One recipe calls for “salt and freshly ground black people“.
A small proof reading error cost £12,000 in pulped stock.
If you regularly send customers letters you will know proof reading is hard, if not impossible.
There are three ways to deal with errors:
1. Maximise your chances of getting it right. Proof read the proof readers proof reading (4 or 5 times to be on the safe side).
2. Minimise your chances of getting it wrong. Create stock letters and minimise the variants you send.
3. Apply the Gordon Ramsay method and don’t worry too much about the consequences.
I have a favourite, and, for the avoidance of doubt, it isn’t number 1.