Are You Cheap Or Nasty

You get what you pay for

Product quality and cost are correlated; “you get what you pay for”.

It is easy to cut costs, just reduce the quality of what you offer:
1.  Take longer to answer the phone
2.  Close the local branch
3.  Supply Spam instead of Ham

Unfortunately the customer wants what the customer wants:

  • If you give them too little they will cost you money, becoming unreasonable, complaining, phoning back and leaving you.
  • If you give them too much they will cost you money, taking your offer without a word of thanks and expecting it next time.

So the cheapest you can be is when you give the customer exactly what they want, when they want it.  Nothing more and nothing less.

Being cheap is hard work, but it is better than being nasty.

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spam

Image by AJ Cann

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